Carefree Homes is a familiar name in the real estate industry in far west Texas, as one of the oldest builders in area. Many of their internal processes reflected this age. In an industry that is constantly moving and changing, they continued to grow without allowing time to bring their sales processes up to date. After an initial attempt to establish a new web presence did not end with the expected results they contacted CWI Applications to create a new web presence which would showcase their homes and restore their brand identity. In addition, they needed a way to bring their “dinosaur” home availability lists, which real estate agents use, into the 21st century.

While CWI went to work with simplicity and crispness in mind for the overall design presence, the team behind CWI Applications took care of the database driven components, cataloging all of their sales representatives, communities, and floor plans and displaying them through various queries such as communities by sales representative, floor plans by community, listing of all floor plans and more.

This process organized over 100 floor plans into an easy to view and access system that both employees and prospects could view or print floor plans from, reducing repetitious inquiries. A realtors area allows Carefree representatives to login and update their home inventory per community in real time – a process that normally took several days and always resulted in an out-of-date list.